GOING THE DISTANCE FOR PREFERRED SERVICE
Loyal customers drive miles & miles to keep up the relationship
By KATHLEEN HOERSTEIN QUIRK
Milwaukee Journal Sentinel
Special to ADAMM
Dealers talk about going the extra mile for their customers, but some customers go the extra mile for their dealer. Some even drive great distances to use their preferred dealership's service department.
While frugal Wisconsinites wouldn't drive hundreds of miles for only an oil change, many local dealerships have loyal customers who arrange their schedules and travel plans so they can go to a specific dealer for service.
FROM HILTON HEAD TO
During the 10 years Richard and Ellen Beauchamp lived in
Hilton Head, S.C., they remained loyal customers of SOMMER'S BUICK PONTIAC SUBARU in
The couple, who moved back to
The Beauchamps' loyalty to the dealership extended to buying
cars, too. One year, Richard surprised Ellen on her birthday by flying her up
IT'S IMPORTANT TO KEEP OLD FRIEND'S DEALERS SAY
The stories of long distance customers could go on and on. Another woman, Bette Komono, who lives near LaValle, WI., travels 156 miles to have her Buick Rendezvous (115,00 miles) serviced at SOMMER'S while her husband has his car serviced in Madison. She says she likes the way SOMMER'S treats her.